Everywhere you look, there's a challenge.

Organisations are under constant pressure to improve performance. Whether it requires major initiatives / projects or a collection of smaller iterative steps / activities / tasks, they need to be thought through, agreed, planned and delivered.


Strategic Planning

Strategic Planning is a challenge that requires you to be current on:

  • Market Foresight
  • Company Vision
  • Customer Needs
  • Competitive Positioning
  • Knowing where you are challenged
  • The need to change
  • Execution Planning
  • Internal Opportunities
  • Merger & Aquisition opportunities

Map it all out; what do you need to be on top of?

Financial Management

Organisations, from Start-Up's to Multinational entities, are financially challenged. Whether its survival or stock market demands there is a continuous need to:

  • Ensure the Enterprise is Financed with sufficient capital and cashflow
  • Grow Revenues
  • Increase Profitability
  • Cut Needless Costs
  • Build and Agree Budgets
  • De-Risk exposure to Customer Insolvency
  • Manage Unforeseen Expenses

Each one needs thought through. How could you grow revenues and profits?

Economic Uncertainty

The world economy is largely outwith our control but can have a huge impact on our organisational well being. World events regularly create turbulence in what seems Fragile Markets

Recent Events, like Brexit and election results, are shown to have a direct impact on currency, stocks and shares, consumer confidence and inflation.

How could the following impact upon your organisation and what measures could be taken to less their impact?

  • Brexit
  • Currency Fluctuations
  • Global Conflicts
  • Changes to Government Policies & Regulations
  • Globalisation
  • Rise of New Super Powers

We can ignore such worries or prepare for the worst and hope for the best - a sensible approach is probably somewhere in the middle. Let Barvas clear your mind and help determine if any aspect of economic uncertainty is in need of risk mitigation.

Commercial Success

The Commercial challenges in any organisation is wide and varied.

  • How do you differentiate yourself from your competitors other than on price?
  • What role could / should E-commerce play in my organisation?
  • What and how effective are your strategies for Getting Customers?
  • What and how effective are your strategies to retain customers?
  • Do we genuinely know what our customer needs are and how they are currently stressed?
  • Are we overly dependent on a few customers and, if so how do we widen our customer base?
  • How could a new competitor disrupt our marketplace - could we be the first?
  • Who could we partner with for win / win commercial success?
  • Is there overcapacity in our marketplace - if so, how can we diversify?
  • What is our brand? What does it stand for? Do we need to work on it?

When you need to explore possibilities, Barvas is the "GoTo" tool. Collate, group, categorise, sort, filter and move ideas at will.

Barvas makes geography irrelevant. Whether your working alone or in a team Barvas provides the ideal platform to help you come up with fresh ideas and take the best ones forward.


The roles and activities in marketing have changed significantly with the growth and influence of Social Media, SEO and Marketing Lead Automation solutions. Consequently, a broad spectrum of skills are required to effectively develop and deliver customer centric marketing strategies. 

Some Marketing challenges include:

  • How do you attract and keep top talent?
  • Are you making best use of the marketing technologies, platforms and channels available?
  • What strategies do you need to increase visibility, generate traffic and quality leads for your offerings?
  • Where do you find potential customers for your offering?
  • What are you going to tell them? Why?
  • How do you differ from your competitors?
  • How is that of benefit to your potential customers?
  • How do you stand out in a "noisy" marketing message environment?
  • How do you access the effectiveness and ROI on each of your marketing activities?
  • What is the right social media platform for you and what knowledge do you make freely available?
  • How do you keep websites current, fresh and interesting?
  • How does your content need to change to attract an international audience?
  • How do you ensure the key measurable is demand generated and not content produced!

From planning marketing strategy to developing copy, Barvas is an indispensable tool within the marketing function. It just makes life so much easier. 


Sales Performance

There is a tendency to look at how the sales function is performing when revenue numbers fall short of expectations and whilst managing by spreadsheet may increase activity, it doesn't always improve performance. Instead, it may be more rewarding to question and share the basics; things we assume everyone know.

  • What is your niche? Why?
  • What do you do best? Why?
  • Who needs what you do? Why?
  • Who do you need to be targeting? Why?
  • What problems do they have? Why?
  • How does that hurt them? Why?
  • What can you help fix? How?
  • What are your competitors doing? Why is it not working?

Difficult questions but answers that will add considerably to your sales team body of knowledge and help them:

  • find opportunities
  • connect with potential customers
  • attract new business
  • get new customers
  • keep customers

Barvas works incredibly well alongside a CRM in a Sales function, as there is not a better way to collate, update and refer to prospect / client engagements. It negates the need to trawl through unhinged chronological notes and provides incredible insight to the sales process. Barvas has already been key in securing £ multi-million deals.



Staffing Issues

Staffing continues to be one of the biggest challenges faced by all organisations. Staff recruitment, retention or development needs to be closely managed, to ensure the right people are attracted and retained

Recruitment starts with defining:

  • the role
  • interactions, internally and with customers, supplier & partners and with processes, equipment, data and materials
  • responsibilities
  • expectations
  • measurable performance indicators
  • skills, experience and knowledge required
  • suitable personality traits
  • an effective induction program

Retaining talented staff in a competitive environment requires

  • effective training & development
  • progression and leadership planning
  • fair reward and recognition

Barvas is a great place to start breaking down those challenges and de-risking staff recruitment and retention,



Operational Efficiency

Across the organisation, Operational challenges are diverse and aplenty. Whether in the Manufacturing, Defence, Service or Voluntary sectors there is an interaction between people, processes, equipment, data, management, materials that needs managed to optimise performance. The following are just a few examples.

  • Productivity across all business units
  • Production schedules
  • WIP
  • Inventory
  • Yield
  • Problem Solving
  • Customer Service response times
  • Effective Internal and External Communications
  • Information collation and flow
  • Information analysis and reporting
  • Staff shortage / absence
  • Supply Chain Issues
  • Quality
  • Safety
  • Risk

Barvas provides the ideal platform to understand the strengths and weaknesses of each of those areas and help you determine what could and should be improved upon.

Technical Robustness

The challenges in IT can largely be grouped as follows:

  • Platform
    • Outdated
    • UI /UX outdated
  • Data Security
    • Cyber Attacks
    • Hackers
    • Data Loss
    • Insider Threats
  • Data
    • Information Overload
    • Data Silos
    • Data Storage
    • Data Retrieval
    • Data Analysis
    • Mix of data held in the Cloud and On-Premise adding complexity to reporting
  • Innovation
    • Disruptive Technologies

Barvas helps you to assess the risks within your IT infrastructure and to identify mitigating factors to reduce same.


Reputation Management

It can take years to gain a great reputation yet only one incident to create an enormous amount of damage. The expectations, perceptions and concerns of all stakeholders needs to be carefully managed, to ensure that potential damage is limited.

  • What do shareholders expect in terms of revenues, profit, dividends, growth, cash, borrowings, acquisitions, disposals, etc?
  • How do you ensure all shareholders are adequately briefed to keep them on-board and supportive?
  • What do your customers expect from your products / services / after-care?
  • How do you ensure that the customer experience is aligned to the expectations?
  • How do you ensure that the voice of the customer is heard?
  • How is your organisation perceived as an employer in the marketplace? Why?
  • What do you do differently to attract and retain talented staff?
  • What are the operational risks in your business?
  • What is done to mitigate those risks?
  • How effective are your Governance policies and procedures?
  • How well do you manage Regulatory requirements?
  • How and where are you exposed to any reputational damage?

Barvas can help you assess where you are with each of those and positive action will help reduce any potential damage to reputation. 

Addressing the Challenge

Sit there, or do something about it.

Irrespective of what Challenge is explored, the outcome will always reveal potential improvements to the current situation. You may need to prioritise what to take forward first, but once the decision is made to progress, a really proven approach is detailed in the following steps:  

Define Purpose
Engage the Right People
Agree Scope
Assign & Schedule
Monitor & Review
Lesson Learned

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